Elena Parasco is a New York-based film director and creative director known for her anthemic and global film work. Parasco champions campaign work that pushes a powerful story, galvanizing audiences through a uniquely memorable lens that reminds us of the deeply-human experience.
Parasco has worked with brands and talent such as Nike, the New York Knicks, Coca Cola, Theraflu, WNBA, Michelob Ultra, Converse, META, Olympic Committee (IOC), A$AP Rocky, Red Bull, Verizon, the National Ice Hockey Team of Mexico, the New York City Ballet and Juilliard, to name a few.
In 2022, Parasco was awarded two awards at Cannes, two Clios, two Clios Sports awards, a Webby and an AICP award for her “Save it, See it” campaign film for Michelob Ultra with GUT.
Her film and creative work have been featured in Forbes, the New York Times, T Magazine, Adage, Adweek, Vogue, Bleacher Report, Interview Magazine, i-D Magazine, Hypebeast, Victory Journal, and FastCo.
Parasco has spoken on panels such as the NBA All-Star Panel (2020) in Chicago and The Force is Female for Nike, both of which brought powerful storytellers around the world to speak on the importance of inclusive voices within visual stories.
Additionally, Parasco’s photographic work was included in both a book and 2020 museum exhibition in Harlem, New York titled CITY GAME curated by Spike Lee.
The One Screen New York Film Festival named Parasco a finalist for Best Branded Content of the Year for her film Locker Room Talk for Nike's Air Force 1 campaign and in Experimental Filmmaking for her film downtowngirlsbball. Parasco was also named a finalist in the 2018 ADC Young Guns Awards for her creative portfolio.
Throughout five years of screenings, print sales and hosted sport tournaments, Parasco has raised proceeds to support local NY non-profits and leagues. Including: PeacePlayers International, Warriors in the Garden and inter-city Women’s Basketball Leagues.
“Elena Parasco is a powerful director who has dedicated her film work to putting power and teamwork in front of her lens. Whether creating poetic images of the New York City Ballet for the New York Times, capturing the gender-fluid Chinatown basketball team downtowngirlsbball for i-D, or tackling the issues of inequality in Locker Room Talk for Nike, the director based in New York does not miss the opportunity to use her platform and talent to publicize unheard voices.”